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The Digital Quotient Assessment

Built for CEOs, CMOs, and CTOs.
Guided by a Circles expert | 10-15 minutes
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Discover Your Digital Quotient (DQ)
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Discover Your Digital Quotient (DQ)
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01

What is the % share of digital of core revenue?

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What is the % of gross adds acquired from digital channels?

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03

What is your LTV: Digital CAC ratio?

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04

What is your customer churn rate?

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05

What % of your customers are high value (1 x SD above industry average ARPU)?

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06

How many charging capabilities are available in the app?

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How agile is product development in response to market needs, measured by average time from ideation to launch?

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08

How long is your customer feedback loop? Is A/B testing built into your platform?

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09

What is your ARPU rank vs market?

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10

What % of your advertising spend is on digital?

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11

How well does your brand resonate with your target audience on digital platforms, measured by NPS?

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12

How frequently do users use the app, indicating top of mind and stay engaged - measured by App rating?

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What is the extent of App usage & stickiness of app engagement, measured by DAU/ MAU ratio?

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14

Does your app enable non telco facilities?

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How quickly can you integrate with third party partners (e.g. Netflix, Stripe)?

Discover Your Digital Quotient (DQ) Persona
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YOU’VE LANDED ON:
Planet Telco
!
The Traditionalist
Contact an Expert
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Progress Toward Techco:
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle

1/7

Ground Zero

Structured, stable, but disconnected from digital momentum.

Things to Look Out For

While your discipline creates stability, it can also lead to inertia. Siloed operations, reliance on aging infrastructure, and cultural resistance to experimentation may slow your ability to respond to change. Transformation may feel like a threat rather than an opportunity — and without deliberate action, your dependability could turn into stagnation.

Assessment


You prioritize stability, legacy systems, and proven methods. Change is carefully managed. You value reliability and continuity, often serving as the dependable backbone of your organization.

Necessary Changes for Digital Transformation

  • Launch low-risk digital pilots with clear success metrics
  • Foster cross-functional teams to test collaborative approaches
  • Begin phasing out outdated systems with modular upgrades
  • Promote digital fluency across leadership
  • Shift language and rituals to normalize continuous change

Assessment


You prioritize stability, legacy systems, and proven methods. Change is carefully managed. You value reliability and continuity, often serving as the dependable backbone of your organization.

Things to Look Out For

While your discipline creates stability, it can also lead to inertia. Siloed operations, reliance on aging infrastructure, and cultural resistance to experimentation may slow your ability to respond to change. Transformation may feel like a threat rather than an opportunity — and without deliberate action, your dependability could turn into stagnation.

Necessary Changes for Digital Transformation

  • Launch low-risk digital pilots with clear success metrics
  • Foster cross-functional teams to test collaborative approaches
  • Begin phasing out outdated systems with modular upgrades
  • Promote digital fluency across leadership
  • Shift language and rituals to normalize continuous change
Discover Your Digital Quotient (DQ) Persona
Go back to main site
YOU’VE LANDED ON:
Planet Culture
!
The Unifier
Contact an Expert
Download as PDF
Progress Toward Techco:
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle

2/7

A strong cultural core

But low digital operationalization.

Things to Look Out For

Your strength in creating alignment and trust can sometimes slow down momentum. Consensus-based decision-making may delay progress, and cultural efforts may feel disconnected from business or product outcomes. Without mechanisms for speed, feedback, and structured ownership, transformation risks getting stuck in a loop of discussion.

Assessment


You lead through shared values and alignment. Transformation starts from within. Trust and cohesion are your foundation for progress.

Necessary Changes for Digital Transformation

  • Implement action-oriented cultural rituals
  • Tie culture KPIs to digital and product outcomes
  • Encourage faster decisions while preserving inclusion
  • Introduce agile tools that support collaboration and accountability
  • Cultivate leadership comfort with discomfort

Assessment


You lead through shared values and alignment. Transformation starts from within. Trust and cohesion are your foundation for progress.

Things to Look Out For

Your strength in creating alignment and trust can sometimes slow down momentum. Consensus-based decision-making may delay progress, and cultural efforts may feel disconnected from business or product outcomes. Without mechanisms for speed, feedback, and structured ownership, transformation risks getting stuck in a loop of discussion.

Necessary Changes for Digital Transformation

  • Implement action-oriented cultural rituals
  • Tie culture KPIs to digital and product outcomes
  • Encourage faster decisions while preserving inclusion
  • Introduce agile tools that support collaboration and accountability
  • Cultivate leadership comfort with discomfort
Discover Your Digital Quotient (DQ) Persona
Go back to main site
YOU’VE LANDED ON:
Planet Tech
!
The Optimizer
Contact an Expert
Download as PDF
Progress Toward Techco:
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle

3/7

Technologically strong

But missing strategic and emotional coherence.

Things to Look Out For

Speed and efficiency are your strengths, but they may outpace clarity and cohesion. Your tools may be impressive but underused, or disconnected from what users truly need. If innovation happens in silos or moves without context, it risks creating friction instead of flow. Tech that isn’t integrated with strategy, talent, and experience may become noise.

Assessment


You live in systems and data. You prioritize optimization and automation to move fast and scale cleanly.

Necessary Changes for Digital Transformation

  • Connect innovation roadmaps to business strategy
  • Prioritize platform modularity and interoperability
  • Invite customer and employee voices into development cycles
  • Define tech’s role in company-wide storytelling
  • Align OKRs across tech, product, and culture

Assessment


You live in systems and data. You prioritize optimization and automation to move fast and scale cleanly.

Things to Look Out For

Speed and efficiency are your strengths, but they may outpace clarity and cohesion. Your tools may be impressive but underused, or disconnected from what users truly need. If innovation happens in silos or moves without context, it risks creating friction instead of flow. Tech that isn’t integrated with strategy, talent, and experience may become noise.

Necessary Changes for Digital Transformation

  • Connect innovation roadmaps to business strategy
  • Prioritize platform modularity and interoperability
  • Invite customer and employee voices into development cycles
  • Define tech’s role in company-wide storytelling
  • Align OKRs across tech, product, and culture
Discover Your Digital Quotient (DQ) Persona
Go back to main site
YOU’VE LANDED ON:
Planet Business
!
The Strategist
Contact an Expert
Download as PDF
Progress Toward Techco:
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle

4/7

High clarity and performance

But low system flexibility.

Things to Look Out For

A focus on outcomes can sometimes mean overlooking the systems that support them. Rapid execution may come at the cost of long-term vision, culture development, or innovation. Decisions may be top-down, missing opportunities for grassroots insight. Without integration between business, tech, and people, progress risks becoming brittle.

Assessment


You move with strategic precision. You scale what works and don’t waste time. You’re built for results.

Necessary Changes for Digital Transformation

  • Introduce OKRs that include adaptability and resilience
  • Build connective infrastructure across departments
  • Develop lightweight innovation paths tied to strategic goals
  • Incentivize interdepartmental collaboration
  • Expand vision to include systems, not just outputs

Assessment


You move with strategic precision. You scale what works and don’t waste time. You’re built for results.

Things to Look Out For

A focus on outcomes can sometimes mean overlooking the systems that support them. Rapid execution may come at the cost of long-term vision, culture development, or innovation. Decisions may be top-down, missing opportunities for grassroots insight. Without integration between business, tech, and people, progress risks becoming brittle.

Necessary Changes for Digital Transformation

  • Introduce OKRs that include adaptability and resilience
  • Build connective infrastructure across departments
  • Develop lightweight innovation paths tied to strategic goals
  • Incentivize interdepartmental collaboration
  • Expand vision to include systems, not just outputs
Discover Your Digital Quotient (DQ) Persona
Go back to main site
YOU’VE LANDED ON:
Planet Talent
!
The Enabler
Contact an Expert
Download as PDF
Progress Toward Techco:
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle

5/7

Human-centered

But needs structure, data, and scale.

Things to Look Out For

You’ve created a culture of empowerment — but without the right systems, it may not scale. Teams might be high in potential but low in repeatability. Learning thrives, yet strategic alignment can lag. A lack of digital enablement may make growth feel more organic than operational.

Assessment


You believe transformation is human. Growth comes from within. You build learning environments and adaptive teams.

Necessary Changes for Digital Transformation

  • Define structured growth paths that link to business value
  • Upgrade digital enablement tools for learning and collaboration
  • Tie cultural strength to operational metrics
  • Institutionalize feedback and coaching systems
  • Invest in platform capabilities that amplify human potential

Assessment


You believe transformation is human. Growth comes from within. You build learning environments and adaptive teams.

Things to Look Out For

You’ve created a culture of empowerment — but without the right systems, it may not scale. Teams might be high in potential but low in repeatability. Learning thrives, yet strategic alignment can lag. A lack of digital enablement may make growth feel more organic than operational.

Necessary Changes for Digital Transformation

  • Define structured growth paths that link to business value
  • Upgrade digital enablement tools for learning and collaboration
  • Tie cultural strength to operational metrics
  • Institutionalize feedback and coaching systems
  • Invest in platform capabilities that amplify human potential
Discover Your Digital Quotient (DQ) Persona
Go back to main site
YOU’VE LANDED ON:
Planet CX
!
The Empath
Contact an Expert
Download as PDF
Progress Toward Techco:
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle

6/7

Exceptional touchpoints

But backend systems need to catch up.

Things to Look Out For

Your user-facing design is elegant, but the systems underneath may be patchy or inconsistent. Without scalable infrastructure, personalization may become a burden. Insights exist, but may not flow across teams or influence deeper operational shifts. Experience-led organizations can falter when their internal rhythm can’t keep up with their external promise.

Assessment


You design for feeling, flow, and trust. You prioritize meaningful experiences across every interaction.

Necessary Changes for Digital Transformation

  • Ensure back-end systems match front-end ambitions
  • Integrate experience teams with ops, tech, and talent
  • Build personalization engines that learn and adapt
  • Tie customer satisfaction to internal enablement KPIs
  • Audit consistency across all user journeys

Assessment


You design for feeling, flow, and trust. You prioritize meaningful experiences across every interaction.

Things to Look Out For

Your user-facing design is elegant, but the systems underneath may be patchy or inconsistent. Without scalable infrastructure, personalization may become a burden. Insights exist, but may not flow across teams or influence deeper operational shifts. Experience-led organizations can falter when their internal rhythm can’t keep up with their external promise.

Necessary Changes for Digital Transformation

  • Ensure back-end systems match front-end ambitions
  • Integrate experience teams with ops, tech, and talent
  • Build personalization engines that learn and adapt
  • Tie customer satisfaction to internal enablement KPIs
  • Audit consistency across all user journeys
Discover Your Digital Quotient (DQ) Persona
Go back to main site
YOU’VE LANDED ON:
Planet Full Circle
!
The Visionary
Contact an Expert
Download as PDF
Progress Toward Techco:
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle
Telco
Culture
Tech
Business
Talent
CX
Full Circle

7/7

Full integration achieved.

Now stay dynamic and future-ready.

Things to Look Out For

Having reached a mature, integrated state, your biggest risk is standing still. Systems may stabilize into comfort, and excellence may drift into habit. The same clarity that got you here can stifle new voices. Transformation must evolve — even at the top.

Assessment


You operate as an adaptive system. You blend complexity into simplicity. Your transformation is not a phase — it’s a mindset.

Necessary Changes for Digital Transformation

  • Build transformation renewal cycles into your strategy
  • Host ecosystem scans to refresh your thinking
  • Empower edge teams to shape the next frontier
  • Prioritize thought diversity and future fluency
  • Keep building — even when things are working

Assessment


You operate as an adaptive system. You blend complexity into simplicity. Your transformation is not a phase — it’s a mindset.

Things to Look Out For

Having reached a mature, integrated state, your biggest risk is standing still. Systems may stabilize into comfort, and excellence may drift into habit. The same clarity that got you here can stifle new voices. Transformation must evolve — even at the top.

Necessary Changes for Digital Transformation

  • Build transformation renewal cycles into your strategy
  • Host ecosystem scans to refresh your thinking
  • Empower edge teams to shape the next frontier
  • Prioritize thought diversity and future fluency
  • Keep building — even when things are working
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